Strive to offer its leading player account management and award-winning app to Resorts World’s online casino

(AsiaGameHub) –   Strive Gaming, the contemporary, multi-state, multi-tenant platform provider that focuses exclusively on the North American market, has entered a partnership with Genting’s Resorts World brand ahead of the operator’s upcoming launch in New Jersey’s online casino sector.

Resorts World runs brick-and-mortar casinos across the globe, with locations in Kuala Lumpur, Singapore, New York, the Bahamas and Las Vegas, and now intends to launch an online casino in New Jersey, subject to approval from the New Jersey Division of Gaming Enforcement.

Under this agreement, Strive will supply its industry-leading player account management services to Resorts World, covering payment processing, risk management and fraud detection.

Strive will also support the front-end development for Resorts World New Jersey, leveraging Strive’s award-winning mobile app, and will integrate Resorts World into its infinity engine, a tool that boosts customer lifetime value by helping operators build closer connections with their players via operational automation and context-driven real-time engagement.

Strive’s platform is the only solution built exclusively for the post-PASPA North American market, designed to meet the unique needs of individual operators while remaining compliant with varying state and provincial regulatory requirements.

Max Meltzer, CEO of Strive Gaming said: “I am thrilled to add a well-established, high-profile online casino operator such as Genting’s Resorts World to our growing roster of North American partners. Their decision to collaborate with us for their New Jersey online launch is a testament to the quality of our top-tier platform.

“We are confident Resorts World will prove extremely popular with online players in New Jersey, just as it has been with in-person casino patrons around the world, and that our market-leading platform and player account management services will partially drive that success.”

Robert DeSalvio, President of Genting Americas East, said: “We are well aware of the success Strive Gaming has achieved across North American markets to date, and this makes them the ideal partner for our player account management services.

“We have been very impressed not only by their technology, but also by the depth of expertise across their team. They grasped our requirements clearly, and they are perfectly positioned to play a key role in our New Jersey online casino launch. We look forward to a long-term working partnership with them.”

 

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