Midnite App Lands Historic Bet in the Cosmos

• Midnite ranks among the fastest-growing betting companies operating in the UK
• The bet was placed from an altitude of 124,000 feet, as a demonstration of digital exploration
• Midnite’s core “Built Different” ethos is perfectly embodied by this space launch initiative
• England and Premier League icon Gareth Barry has backed England to win the World Cup
• Midnite will donate £10,000 to the Bobby Moore Fund as part of this campaign

(AsiaGameHub) –   Midnite, one of the fastest-expanding betting and casino operators across the globe, has today proven its “BUILT DIFFERENT” reputation in dramatic fashion, as it becomes the first ever betting app to successfully place a wager from space.

In a campaign that showcases the company’s cutting-edge digital innovation, Midnite dispatched a specially equipped device into space.

After reaching the remarkable altitude of 124,000 feet, the Midnite app went on to demonstrate its impressive digital capabilities by completing a successful bet placement. The craft, fitted with a fully functional mechanical astronaut hand, executed the wager successfully, making history in the process as the first betting app ever to place a bet from space.

The specific wager placed was a bet on England to win the World Cup, an outcome users can currently back at 6/1 odds through Midnite’s sportsbook mobile app.

Backed by former England international midfielder Gareth Barry, this campaign was developed to highlight Midnite’s out-of-this-world ambitions, while also showcasing the intuitive user-friendliness of the app itself.

Callum Wilson, Senior PR Manager at Midnite, commented: “By sending our app all the way to space, we are showing our customers that we are truly Built Different. We have huge aspirations at Midnite to stand out from other operators in the sector, and becoming the first app to place a bet in space felt like an excellent way to achieve that. “Our design and product teams are incredibly proud of the app we have built, and being able to showcase its capabilities even in another stratosphere perfectly reflects the lofty position Midnite aims to reach. “The World Cup is obviously a massive moment for sports fans across the globe, and excitement is building everywhere, whether at home, overseas, or even up in space! It was a pleasure to work with Gareth Barry, whose confidence in Tuchel’s side led him to back England for World Cup victory, and if that bet pays out, Midnite will donate £10,000 to the Bobby Moore Fund as part of this campaign.”

Gareth Barry, former England midfielder who represented his country at the 2010 World Cup, added: “I am fully confident that this current England squad has all the qualities needed to win the World Cup. They now have plenty of experience competing in major international tournaments, and they have a world-class manager to guide them to that next step. Just like Midnite, I believe this side is Built Different, and I wanted to back them in a totally unprecedented way. “Getting the chance to place a charity bet on England winning is great in itself, but to see Midnite actually make it happen from space is amazing. “I couldn’t believe my eyes watching the thumb move to place the bet in such a breathtaking setting. “The app is clearly built different to function seamlessly at such a high altitude. I think England are too, which is why I’m convinced they can win the World Cup.” “Midnite is really shaking up the industry right now, and to be involved in a campaign like this where they keep pushing the boundaries of what’s possible is something I’m really happy to be part of.”

Midnite collaborated on this project with Sent Into Space, whose mission is to make space more accessible than ever by creating high-impact, memorable space experiences.

Midnite is continuing to solidify its reputation as the most innovative betting and gaming app available in the UK. To learn more about the Midnite in Space campaign, visit midnite.com/blog/we-sent-our-app-to-space