Esportes Gaming Brasil Appoints Andréa Curral as New Marketing Director

(AsiaGameHub) –   Esportes Gaming Brasil (EGB)—the parent company behind the Esportes da Sorte, Onabet, and Lottu brands—has named Andréa Curral as its new Marketing Director.

Boasting over 17 years of expertise in branding, media, communications, and consumer experience, the executive will now oversee the company’s positioning strategies, marketing campaigns, and sponsorship efforts during a period of consolidation and growth in Brazil’s regulated market.

Andréa will manage the group’s brand development, media relations, communications, campaign execution, and proprietary projects divisions. Her role also includes strategic oversight of the group’s sponsorship portfolio, which features partnerships with clubs like Corinthians, Ceará, Ferroviária, and Náutico, as well as major cultural events supported by the company.

This appointment underscores the group’s ongoing efforts to strengthen its institutional and operational capabilities, as it continues to expand investments in technology, user experience, and brand growth within the gaming and entertainment sector. Having previously held roles at Discovery, Warner Bros., and Privalia, Andréa has built a career leading high-complexity operations and integrated projects across branding, performance, consumer experience (UX), and brand reputation.

For Andréa Curral, the core challenge is to deepen the connections between the brand, business goals, and audience experience.

Andréa said:

Taking on the marketing leadership role for a group with EGB’s relevance and growth trajectory is an opportunity to create projects with real, tangible impact. Our focus will be on developing strategies that expand brand visibility, strengthen audience relationships, and support the company’s consistent growth.

Andréa holds a Social Communication degree from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP. Throughout her career, she has led multidisciplinary teams and participated in organizational transformation and operational integration processes within the media and technology sectors.