TIME CEO Jessica Sibley’s memo to staff on Thursday:
Team,
We’re making significant progress toward building a sustainable future for TIME. To maintain this momentum and further diversify our revenue, I’m announcing the following promotions and structural changes within our B2B revenue team, effective immediately.
Viktoria Degtar is appointed Global Chief Commercial Officer, leading TIME’s unified global sales team. Since joining in 2019, Viktoria has demonstrated strong commercial leadership, expanding TIME’s presence in key markets (Middle East, Africa, Singapore) and achieving record global revenue. She will now oversee TIME’s global sales strategy, driving innovation, scaling commercial offerings, and providing tailored solutions leveraging TIME’s storytelling and thought leadership. This will solidify TIME’s position as a global leader in premium media and purpose-driven partnerships. She will remain based in London.
Damian Douglas becomes Managing Director, International, overseeing sales in EMEA and APAC. Since 2019, Damian has shown exceptional leadership, driving EMEA growth and strengthening key client relationships. EMEA’s 2024 performance, including nearly $10 million in revenue from TIME’s top 10 global accounts, highlights his success. He will continue this growth, collaborating with Tim Howat to expand in APAC. He will report to Viktoria.
Mike Duffy is named Head of EMEA, leading sales strategy and execution across Europe, the Middle East, and Africa. Since 2019, Mike has significantly strengthened TIME’s presence, particularly in the Middle East. His strategic approach has made TIME a trusted brand in this key market. He will focus on further growth and impact in EMEA, reporting to Damian.
Eric Kelliher, now reporting to Viktoria, continues leading the U.S. sales team as Chief Revenue Officer, U.S., driving innovation and expansion across North America, while ensuring global market collaboration.
This restructuring reflects TIME’s commitment to innovation, partnership growth, and delivering measurable client impact globally.
Dan Macsai becomes TIME’s Chief Strategy Officer, a new role leveraging his editorial expertise and entrepreneurial skills to grow TIME’s business. Building on his leadership of TIME Events—which achieved record growth in 2024—Dan will oversee the go-to-market strategy for TIME’s core B2B media products (digital, social, branded content). This will position TIME at the forefront of media innovation.
Since joining TIME in 2012, Dan has consistently demonstrated strong leadership. He will continue overseeing TIME Events and retain the title of Executive Editor, focusing on the TIME100 community and new initiatives. He will report to Editor in Chief Sam Jacobs and remain based in New York City.
His team will include:
Melody Khodaverdian as SVP, Partnerships & Strategy, overseeing go-to-market strategies for TIME Events and related media products. Since joining last year, Melody has shown strategic thinking and strong sales abilities, driving growth in TIME’s events business. She will align partnerships with TIME’s storytelling and thought leadership.
Melanie Ruderman as VP, Digital & Strategy, overseeing go-to-market strategies for TIME’s B2B digital media products. Since May, Melanie has used her digital strategy expertise to shape content creation and sales across social platforms (55+ million audience). She will lead efforts to innovate and scale TIME’s digital media offerings.
Chief Marketing and Impact Officer Sadé Muhammad and Chief Climate Officer Shyla Raghav will continue their current roles, focusing on monetizing initiatives led by Dan and his team.
Please congratulate these colleagues on their new roles and contributions to revenue growth.
Best,
Jess