Shenzhen, China, December 16, 2024 — XDS, a leading Chinese bicycle manufacturer, has announced a significant investment in the UCI WorldTeam Astana, signifying its global expansion goals. This partnership will see the team rebranded as the XDS Astana Team, marking a new chapter for both entities.
XDS’s Investment in the Astana Team
XDS has become a major strategic partner of the Astana team, a prominent name in professional cycling with a history of Grand Tour victories and renowned athletes. This investment provides the team with XDS’s advanced engineering, cutting-edge bicycle technology, and financial support, establishing XDS as a key player in international cycling.
Rebranding to XDS Astana Team
The rebranding to the XDS Astana Team reflects XDS’s role as a general partner, signifying a new era for the team. The team will continue competing at the highest level, showcasing Chinese innovation internationally.
Leveraging its strong presence in Asia and Europe, XDS will enhance the visibility of the rebranded team.
XDS’s Premium brand X-LAB to Equip the Team
The XDS Astana Team will utilize bicycles and equipment from XDS’s premium brand, X-LAB, known for its high-performance, innovative products. X-LAB’s technology will support the team’s pursuit of victory.
Global Expansion Strategy
This investment is a key part of XDS’s international expansion strategy. Building on its Chinese market leadership, XDS aims to increase its global presence, particularly in Europe, through this partnership, solidifying its position as a global cycling leader.
About XDS and X-LAB
XDS, established in 1995, is a prominent Chinese bicycle brand renowned for its innovative designs and quality. It offers a wide range of bicycles for various riders. X-LAB, XDS’s premium brand, provides cutting-edge technology for elite athletes.
CONTACT: Jayden wang Xidesheng xdsbrand (at) xidesheng.com
