URUMQI, China, May 07, 2025 — Chanson International Holding (NASDAQ: CHSN), a company that provides bakery goods, seasonal products, and beverages through its stores in China and the U.S., has announced an advance in sugar reduction. They have created an enhanced blend of natural sweeteners that improves the flavor and performance in both drinks and baked goods. This updated formula is a significant advancement in Chanson’s strategy to offer health-conscious products, meeting the rising global need for foods with less sugar and cleaner labels without losing taste or texture.
Instead of introducing a new ingredient, Chanson’s R&D team worked on improving the proportions of existing natural sweeteners. Specifically, they combined Brazzein, a sweet protein, with Mogroside V from monk fruit. The new mix provides a more balanced sweetness, better aftertaste, and improved heat stability. This effectively overcomes the usual problems of sugar replacements in baking and hot drinks, all while containing no calories.
This improved formula is already used in Chanson’s beverages and baked goods under its main coffee brand, *Soul ● Song*. The low-sugar product line, launched in July 2024, has been well-received by consumers. These initial results show strong consumer interest in the new sweetener blend. Chanson plans to introduce these updated products in three New York stores and over 50 stores in Xinjiang by the end of 2025.
Mr. Gang Li, Chairman and CEO of Chanson, noted that with growing global health awareness, the sweetener market is moving away from artificial additives and toward natural, transparent alternatives. Chanson is adapting to this trend by changing its products to promote cleaner eating while maintaining the flavors customers enjoy. This latest product update highlights their dedication to providing consumer-friendly solutions that support global sugar reduction efforts, without sacrificing taste or quality. Building on this initial success, they plan to expand their natural sweetener blends into dairy and functional foods, and explore partnerships to reach wider markets in North America and Europe. They anticipate that these health-focused products will contribute to their annual revenue in the coming years, potentially exceeding 30 percent in the long term.
About Chanson International Holding
Chanson International Holding, founded in 2009, supplies bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson operates stores directly in Xinjiang, China, and New York, USA. Chanson currently operates 63 stores in China and 3 stores in New York City, and also sells on digital platforms and third-party online food ordering platforms. Chanson offers packaged bakery products as well as pastries made in-store and dine-in services, serving freshly prepared bakery items and a wide range of beverages. Chanson aims to create healthy, nutritious, and ready-to-eat food using advanced facilities based on thorough industry research, while providing a comfortable and unique store environment for customers. Chanson’s product development teams are dedicated and experienced, constantly creating new products that reflect market trends to meet customer demand. For more information, visit the Company’s website: .
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements involving known and unknown risks and uncertainties. These statements are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may,” or other similar expressions intended to identify forward-looking statements. The Company is not obligated to update or revise any forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations, except as required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.
For investor and media inquiries, please contact:
Chanson International Holding
Investor Relations Department
Email:
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email:
