iGP Collaborates with Optimove to Enhance Player Engagement and AI-Powered CRM Marketing

(AsiaGameHub) –   iGP, the rapidly expanding full-service B2B iGaming solutions provider, has announced a partnership with Optimove, known for creating Positionless Marketing and being the leading Player Engagement Solution for iGaming and sports betting operators. This collaboration aims to significantly enhance the CRM marketing and lifecycle engagement capabilities available to operators on the prominent iGP Platform.

As the costs of player acquisition increase and the competition for player attention intensifies, operators are facing growing pressure to utilize their player data to deliver personalized engagement throughout the entire player journey.

Optimove is recognized for its CRM marketing, AI decision-making, personalization, and gamification features, all specifically developed for iGaming and sports betting. It consolidates player data into a unified view, enabling operators to orchestrate highly customized campaigns across all channels.

Jovana Popovic Canaki, CEO at iGP, stated:

Our evolution into a dedicated B2B technology provider has been centered on constructing the most robust platform possible for operators. Partnering with Optimove strengthens that foundation by integrating advanced CRM marketing capabilities directly into iGP. Together, we are empowering operators to activate their player data, personalize engagement at scale, and foster more substantial long-term growth.

Through this partnership, operators utilizing the iGP Platform can seamlessly connect real-time player data with Optimove’s powerful tools for segmentation, analytics, and marketing automation. This enables operators to launch smarter campaigns, tailor player experiences, and maximize player value with significantly greater precision.

Adi Dagan, Senior Director of Partnerships at Optimove, added:

iGP has developed a forward-thinking platform that provides the iGaming industry with precisely what it needs for sustained global growth. We are excited to partner with them to advance this further, equipping operators with the intelligence, speed, and autonomy to leverage their player data and drive higher player lifetime value. This alliance furnishes operators employing iGP solutions with Positionless Marketing, offering more profound insights into their players, the capacity to generate customized assets, and the independence to engage and expand within an increasingly competitive market.