The upcoming Oscars ceremony will shine a spotlight on independent films. The industry values thought-provoking and unconventional narratives, as evidenced by films like [Film Title], [Film Title], and [Film Title]. However, Sean Baker, director of the acclaimed film Anora, recently pointed out at the Spirit Awards that the system which produces these award-winning films is showing signs of weakness.
Due to current political and economic pressures, influential decision-makers are increasingly favoring established franchises, perceived as “safe” bets. However, this strategy often leads to predictable stories that disappoint even loyal fans. In contrast, independent film has historically been a hub for creative innovation and social progress. These projects are often associated with “purpose-driven” storytelling – narratives that not only entertain but also shed light on diverse perspectives and untold stories, challenging and broadening our understanding of the world.
Consider this year’s celebrated independent nominees: a sex worker fighting for independence, a refugee seeking a future in a new land, and a Cardinal grappling with his faith amid scandal. These characters deviate from typical Hollywood protagonists. This trend of celebrating innovative characters isn’t new. Every Best Picture winner in the last decade has been purpose-driven, whether it’s exposing systemic injustice (12 Years A Slave, Spotlight, Oppenheimer) or capturing underrepresented experiences (Moonlight, Birdman, Green Book, Parasite, Nomadland, CODA, Everything Everywhere All At Once). These films not only entertain but also provoke thought, challenge norms, and reshape culture. They also perform well financially: seven of the ten highest-grossing domestic films last year were purpose-driven, and were led or co-led by women, suggesting that diverse casts lead to improved commercial outcomes by widening audience appeal. Bold, inclusive, and thought-provoking storytelling isn’t just for appearances; it’s smart business.
However, the indie film industry faces an uncertain future. The lingering effects of the pandemic and a fragmented distribution model have made a filmmaking career incredibly difficult to sustain, or even begin.
Adding to this is an overwhelming media environment where everyone vies for attention, misinformation spreads easily, and trust in institutions is declining. In this divided world, audiences may be overwhelmed, but everyone still needs truth, inspiring stories, and narratives that unite through shared experience rather than division.
Cinema may not save the world, but it can change it. Cultural shifts often precede policy changes. Considering the amount of traditional media exported globally from the United States, our responsibility grows. Purpose-driven storytelling isn’t a luxury, it’s a necessity. For indie film to thrive, it needs a new model – one that draws lessons from the most successful creative movements throughout history.
The best stories are first engaging, then meaningful. The most impactful films don’t just say something; they accomplish something. They entertain, captivate, and transport viewers before they teach, challenge, or inspire.
To achieve this, indie films require new financial models. An Oscar-winning producer once told me, “The secret to a good film is the script; the secret to a successful film is coming in under budget.” The closure of Participant Media created a vacuum, but also spurred the creation of new purpose-driven studios and funding approaches. Groups like , which recently launched, are funding projects that might have otherwise struggled to find support. These new organizations operate like venture capitalists in the tech industry, offering patient capital (often with less stringent requirements) that isn’t tied to short-term profits. By doing so, they bridge the divide between commercial success and cultural impact. Furthermore, indie films provide emerging filmmakers with a safer environment to hone their skills before taking on larger-budget films, if they choose to do so. For many investors, backing independent films can de-risk investing in “unsafe” bets.
The dominance of previously considered “safe” bets based on mainstream culture is over. There isn’t an actor today who can guarantee a global box office hit, and only a few directors, such as Christopher Nolan, still hold that kind of influence. The most successful Hollywood properties started small. We should remember that some of the most profitable creative franchises in history, such as Marvel and Pokémon, began as comic books and video game properties before becoming global powerhouses. These smaller but intensely dedicated, involved, and supportive communities can generate word-of-mouth excitement, reduce marketing expenses, and contribute to a film’s success. These superfans have always wielded a disproportionate amount of influence. For example, of moviegoers go to the cinema once a month or more. But these frequent moviegoers account for 48% of all tickets sold in the U.S. and Canada.
These audiences are not only more loyal but also more influential. Their preferred engagement platforms, from Reddit to Discord to Patreon to WhatNot, enable creatives who may not have Marvel-level marketing budgets to achieve significant commercial outcomes. Even major media players are acknowledging this shift. Platforms like Clear Channel are dedicating billboard space and airtime to purpose-driven storytelling, and this year’s Grammy Awards devoted primetime coverage to supporting local causes in Los Angeles, featuring artists and celebrities who are championing social impact.
In a world that craves inspiration, seeks truth, and laments the repetitive cycle of sequels, we have the chance to tell daring, courageous stories – stories that unite us, challenge us, and guide us toward greater possibilities. And if we intend to repair the divisions plaguing our society, we can begin by understanding one another. I am not implying that all art must accomplish everything. However, for every instance where we revert to creating art based on our history or past achievements, let’s also strive to create art with a purpose.