Recent conversations reveal a growing trend: individuals are finding it challenging to maintain their dating lives amidst financial concerns and potential economic downturns. One person mentioned the high cost of wine bar dates, while another couple sought budget-friendly ways to rekindle intimacy. Someone else postponed a speed dating event due to financial constraints.
These anecdotes reflect the increasing impact of financial insecurity on people’s romantic pursuits. Economic factors are undeniably shaping how we date, regardless of relationship status, as individuals reassess their spending habits.
The traditional date night, involving dinner, drinks, a movie, or a shared activity, has become increasingly expensive. In 2025, Americans reportedly spend an average of $2,279 annually on dates, roughly $168 per date. This contrasts sharply with pre-recession date costs, which were around $73 (equivalent to $85.72 today). For some, the expenses associated with the current dating standard may simply be unsustainable during an economic slump.
Furthermore, the predicted recession of 2025 may lack the robust social safety nets available during past downturns. Cuts to national aid programs affecting housing, food, and healthcare, implemented by the Trump administration, mean we’re not as well-prepared to support those affected by job and housing losses. This shift makes recession-related anxieties even more pronounced.
Adding to the pressure is the societal expectation that spending money on dates signals financial stability and commitment. A 2023 incident highlighted this when a woman rejected a man’s offer for an ice cream date, deeming it insufficient. The ensuing discussion revealed perceptions that inexpensive dates can be seen as lacking seriousness or effort. Similarly, the same year, a woman criticized a man for taking her to The Cheesecake Factory on their first date, arguing she deserved a more upscale experience.
However, what will happen if financial hardship becomes widespread? Will people become more accepting of simple, low-cost dates as a reflection of the economic climate rather than a lack of effort?
History suggests this may be the case. In 2009, *The New York Times* explored how the recession was impacting dating. The article noted an increase in dating site activity, defying the assumption that people would abstain from dating during financial difficulties. Male commenters indicated a shift away from expensive venues towards more affordable options. Others described making cocktails at home for date nights and saving for occasional nights out. One person suggested attending cheap or free events, echoing sentiments from a 2018 Reddit thread where users shared experiences of park dates and capitalizing on restaurant deals.
A common sentiment among those who dated during the last recession was a desire for stability and partnership amidst global uncertainty. Many daters found understanding around the need for frugality, which, in some cases, led to more imaginative dates. While dating apps were less prevalent then, house parties facilitated social connections in a way that has been largely absent since the COVID-19 pandemic. However, evolving economic realities may drive a move away from dating app subscriptions towards more free, in-person events. Despite its challenges, a recession could revive more communal and cost-effective ways of meeting people.
We are already seeing calls to cut costs on dates, and people are searching for affordable ways to connect. A recent fun run, for example, provided a no-pressure, low-cost gathering opportunity. We may see a rise in similar free events that prioritize simple enjoyment and connection.
Ultimately, the silver lining of dating during a recession may be that dates are simplified, focusing on genuine connection and quality time rather than expensive venues and displays of wealth. While financial insecurity brings significant stress, it could also redefine the future of fulfilling and romantic relationships.
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