MANILA, Philippines –
Smart Communications, Inc., the wireless arm of PLDT, officially launches Thursday, April 22, the much-anticipated ‘Passion with Purpose’ campaign headlined by international pop sensation BTS.
This was confirmed by PLDT Chairman Manny V. Pangilinan on Twitter.
MVP also shared a video of BTS with their heartfelt message to all Filipinos.
Just 1 more day until the much-anticipated launch of @LiveSmart campaign with @bts_bighit. But before that, here’s BTS with their heartfelt message to all Filipinos. Looking forward to tomorrow’s big day! #SmartBTS pic.twitter.com/rS1RWZP4wG
— Manny V. Pangilinan (@iamMVP) April 21, 2021
On January 18, Smart revealed the partnership with BTS teasing “a world class ad campaign set to release in the first quarter of 2021.”
The newest ad intends to showcase BTS’ support of Smart’s goal to inspire the Filipino youth to live their lives with passion and purpose.
Stay tuned for the official video ad in this section Thursday afternoon.
“Aside from their remarkable talent, BTS emerged as the biggest band in the world because of their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS to the Smart family so we may inspire more Filipinos to find purpose in everything they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart President and CEO.
Considered as the world’s biggest band, BTS has become a powerhouse in the global pop scene with a legion of followers among the youth that cuts across geographies and genres. The septet has been known for sending a timely message of comfort and hope to fans everywhere through their music.
— The Summit Express