July 23, 2026
(SeaPRwire) - By: Ethan Gallagher Last month, my home country of the Netherlands dropped a bombshell with new health guidelines. They're not just suggesting people cut back on alcohol; they're telling them to avoid it altogether. A researcher even went as far as to say there's no such thing as responsible or moderate drinking – every glass is harmful, to you and others. Now, I'm not a doctor or a scientist. I won't pretend to downplay the negative health impacts of alcohol. But I do think there's room to dig deeper into the whole picture. What are the costs and benefits of having a drink? At first glance, trying to de-normalize alcohol consumption seems like a no-brainer, especially after the success of anti-smoking campaigns. But as societies around the world step up their efforts to discourage drinking, a much bigger and tougher question emerges. Are all these measures we're taking to protect our health really worth what we might lose? This dilemma is more obvious with alcohol than it ever was with tobacco. Alcoholism is a huge problem, widespread in many places. But the majority of people who drink aren't addicts. So, why do so many of us do it? Most of us aren't just trying to manage addiction symptoms. Across the globe, alcohol is used to celebrate, honor, and connect people. These traditions are important and should be considered. Maybe because of these traditions, countries have wildly different approaches to alcohol. Unlike tobacco, there's no global standard for alcohol regulations. Legal drinking ages range from zero in some places like Cambodia and Equatorial Guinea, to 16 in Cuba and Belgium, and 21 in Egypt and Sri Lanka. In Russia, you can buy alcohol in supermarkets, while in Sweden, it's only available at state-owned liquor stores. In Indonesia, the rules are all over the place – easy to get on Bali but banned elsewhere. Attitudes towards alcohol also vary. In France, it's all about the food and wine pairing. Certain dishes just demand a specific drink, and kids might even get a small glass of wine with dinner. In Japan, it's part of the office culture. Employees go out for after-work nomikai to bond with their bosses. The Finns even have a word for getting drunk alone at home in your underwear: kalsarikännit. Alcohol also plays a role in religion. Some religions, like Hinduism and Islam, forbid or discourage intoxication. But others use it to get closer to the divine. It's central to Haitian Voodoo and Yucatec Mayan rituals. In Shintoism, sake is the "drink of the gods," served to them before humans can enjoy it. And Catholic and Orthodox churchgoers drink red wine during communion. Despite these differences in attitudes and regulations, the health risks are the same everywhere. New research has shattered the old belief that an occasional beer, cocktail, or glass of wine was harmless or even good for you. Every drop of alcohol, no matter how much or how often you drink it, raises the risk of cancer, cardiovascular disease, and neurological problems. Lowering these risks seems like the right thing to do, especially when you look at how well anti-smoking efforts have worked. In the Netherlands, the number of smokers dropped from about 25% of the adult population in 2014 to 17% in 2025. Each percentage point freed up around €650 million a year, which could be used for medical research or patient care. As our populations age, healthcare systems are under more pressure than ever. Governments often struggle to expand or improve these systems. So, preventing preventable diseases is crucial. But when we try to de-normalize alcohol consumption, it brings up some other issues. It seems to overlap with other serious public health problems. In many countries, alcohol consumption has been going down for years, especially among young people. But at the same time, even though both alcohol and cigarettes are less popular, various cancers and other serious conditions like diabetes and depression are on the rise, especially in the young. Right now, some of the most common explanations for this worrying trend include chronic stress, chemical pollution, sedentary lifestyles, and eating too much ultra-processed food. Take chronic stress for example. Rising job insecurity, too much time on social media, and other aspects of modern life make our bodies feel constantly under threat. This slowly weakens our immune systems. Drinking by itself doesn't really help you deal with stress. It just numbs the uncomfortable feelings for a while. But having a drink in moderation can sometimes go hand in hand with positive social interactions. Alcohol may not be the only social lubricant, but it's a popular one, and until recently, it wasn't very stigmatized. It's especially good for meeting new people and making friends, which is getting harder as our societies become more individualistic and digitized. Lots of studies and opinion pieces have linked less drinking to more loneliness, especially among Gen Z. So, if we keep discouraging drinking, governments need to find other ways to promote social interaction and community building. Otherwise, unchecked chronic stress could really hurt our healthcare systems. I've seen firsthand how alcohol can be linked to serious illness. My best friend was diagnosed with metastasized bowel cancer around his 28th birthday. The thought of de-normalizing something as common as alcohol consumption really hits home for me. For years, I've lived in fear of getting an incurable disease. I've tried to avoid all the things experts say can increase the risk, but sometimes, I think I might be doing more harm than good to my own well-being. I know my hypochondriac tendencies are extreme, but I don't think I'm alone. With pandemic scares, all those social media health and diet fads, the growing popularity of preventive full-body scans, and the whole idea of "biohacking," it seems like more and more people are overly focused on staying healthy. But here's the thing: our bodies aren't like machines that can be perfectly optimized. No matter how hard we try to protect our health or how much money we spend, illness can still strike, like it did for my friend, without any warning and when it's too late. And the anxiety I've felt from being so hypervigilant might actually be a health risk in itself. I'm not saying you shouldn't eat healthy, exercise regularly, or go for check-ups with your doctor. These are all great things. But maybe they'll do you more good if you do them for the right reasons, not just to avoid something that's hard to avoid anyway. All I'm saying is, the more you worry about death, the less you'll be able to enjoy life. That doesn't mean you should go crazy and drink alcohol like there's no tomorrow. Just that having a little toast with a friend or family now and then might not be the end of the world. Author bio: Ethan Gallagher, a Silicon Valley Hardware Architect and Infrastructure Strategist
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