SHANGHAI, Feb. 25, 2025 — TH International Limited (NASDAQ: THCH), the sole operator of Tim Hortons locations in China (“Tims China” or the “Company”), will celebrate its sixth anniversary on February 26. In these six years, Tims China has achieved significant milestones, including a NASDAQ listing and the opening of over 1,000 stores spanning 82 cities. The brand has set itself apart in China’s competitive coffee sector with its distinctive “Coffee + Warm Food” strategy, becoming a leading brand.
To commemorate this occasion, and the global coffee chain Tims Hortons’ 61st anniversary, Tims China is introducing several classic items with exciting new variations, providing Chinese consumers with a special anniversary treat.
Classic Donuts Return, Reviving Fond Memories
The donut collection, one of Tim Hortons’ most recognizable offerings, holds a special place for customers globally. For its sixth anniversary, and in response to popular demand, Tims China is bringing back three customer-favorite donuts with 60% less sugar, offering a guilt-free treat:
(China-exclusive “Rich & Smooth Latte Series”)
The “Double Double” – coffee with double cream and double sugar – is so iconic that it has been included in the Canadian Oxford Dictionary. For many who have studied or worked in Canada, ordering a “Double Double” is more than just a coffee preference—it’s a cherished tradition that brings back fond memories.
Now, Tims China has adapted this well-loved classic for Chinese consumers, introducing the China-exclusive “Rich & Smooth Latte Series”. This enhanced, espresso-based Double Double uses 40% more coffee beans and combines premium Arabica coffee with cold-drip creamy milk, providing a silky-smooth texture with rich flavors.
Yongchen Lu, CEO of Tims China, said: “We are grateful for the warm reception Chinese consumers have given us over the past six years, especially our 24+ million Club members. As we celebrate our sixth anniversary, Tims China remains committed to adapting to evolving consumer preferences and market trends. We will continue to tailor our ‘Coffee + Warm Food’ offerings for the Chinese market, striving to offer our customers exciting and innovative choices.”
ABOUT TH INTERNATIONAL LIMITED
TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is based on world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit.
Contacts
Investor Relations
IR@timschina.com or Gemma.Bakx@cartesiangroup.com
Public Relations
patty.yu@timschina.com
Follow @
Photos accompanying this announcement are available at:
“`