CASABLANCA, Morocco, July 01, 2025 — SOUEAST has officially entered the Moroccan market, marking the beginning of its North African strategy and a significant step in its global expansion. The company aims to provide EASE urban mobility solutions to consumers in Morocco and the wider North African region.
(Image 1: SOUEAST Launched in Morocco)
At the launch, Mr. Andy Yuan, Assistant President of SOUEAST International, outlined the company’s development strategy. Following its brand refresh in 2024, SOUEAST has been rapidly expanding, with plans to operate in over 60 countries and regions, supported by 300 networks in 2025. He stated, “We are planning a diverse product range consisting of ‘6 SUVs + 2 sedans + 1 pickup’ to cater to the varied requirements of our global customers.”
EASE YOUR LIFE: A new way of intelligent connected mobility
SOUEAST is targeting the global urban youth market, aiming to create a seamless urban mobility experience through vehicles that blend stylish design with smart technology. This vision is expected to appeal to Moroccan youth, fostering a strong brand connection.
Diverse Product Portfolio，Precise Market Coverage
SOUEAST is introducing its core urban SUVs for its Morocco market entry.
The S09, a Smart Premium D-Class SUV, is designed for urban professionals, offering sophisticated design, intelligent driving features, and luxurious amenities, reflecting the brand’s commitment to high standards.
（Image 2: SOUEAST S09）
The S07, an Urban Intelligent C-Class SUV, balances practicality and style. It features 12.3-inch connected screens for the dashboard, an electronic 6-way adjustable driver’s seat with memory, and comprehensive ADAS, providing both convenience and safety.
The S06 DM, a Hybrid Urban Stylish C-Class SUV, combines sporty styling with hybrid technology, offering a pure electric range of 114 km and a combined range of over 1,000 km when fully fueled, addressing the daily commuting needs of Moroccan youth.
M-Automotive, a leading automotive distributor in Morocco, is the only company to have received the “Best Service Quality” award for two consecutive years (2024-2025) and is among Morocco’s top 30 companies. M-Automotive plans to partner with SOUEAST to establish three directly operated stores by 2025, including a 4S store and two urban showrooms, with the goal of expanding the network to 13 outlets by 2027.
To establish a strong presence in Morocco, SOUEAST intends to build a comprehensive end-to-end service network, enhance collaboration with local partners, and accelerate market integration through localized strategies.
Furthermore, SOUEAST is scheduled to enter the Egyptian market in July, further extending its reach across Africa.
CONTACT: Contact: Frida Fu Email: yuhe.fu@soueast-motor.com
