SEOUL, KOREA, Sept. 26, 2024 — KMIN GROUP Corp.’s premium skincare brand, O’CLEARIEN, is establishing its global presence. Following its “Rookie of the Year” award at the Cosmo Beauty Expo in May, O’CLEARIEN has participated in prominent events including The Hyundai Pop-Up Store, Mexico Brand Expo, and CosmoProf Las Vegas. The brand has recently secured European export certification (CPNP) and U.S. export certification (MoCRA), enhancing its credibility on the global stage.
O’CLEARIEN’s product range encompasses toners, mists, serums, creams, cleansers, and sunscreens. These products will be showcased at Seoul Beauty Week (October 1–3, 2024) and the K-Beauty Expo (October 17–19, 2024). Seoul Beauty Week will take place at Dongdaemun Design Plaza (DDP), while the K-Beauty Expo will be held at KINTEX in Ilsan. These events offer attendees the opportunity to directly experience O’CLEARIEN’s products and explore potential collaborations with global beauty partners and buyers.
Currently, O’CLEARIEN exports to 10 countries, including the U.S., Mexico, the Philippines, Vietnam, Japan, Hong Kong, Mongolia, Germany, France, and Mauritius. The brand is gaining global recognition as a rapidly growing clean beauty brand. O’CLEARIEN products, crafted from premium natural ingredients, provide gentle yet effective skincare, adhering to clean beauty standards and receiving positive acclaim.
KMIN GROUP Corp., established in 2019, specializes in beauty and women’s fashion. The company has received positive feedback from consumers who favor clean beauty products made with natural ingredients, thanks to its premium product development and sustainable production practices. O’CLEARIEN, as an inclusive clean beauty brand for all generations, has earned widespread praise for its highly effective skincare products.
O’CLEARIEN distributes its products through offline channels and global e-commerce platforms, with a particular focus on sales through its online store, oclearien.com. This multifaceted distribution strategy has enabled wider consumer access to O’CLEARIEN’s products, with serums and creams receiving particularly positive reviews.
An O’CLEARIEN representative stated, “We are pleased to share our premium skincare philosophy and high-quality natural ingredients with the world through global certifications and participation in major beauty events. We are committed to expanding globally and reaching a wider audience with our products.”
O’CLEARIEN’s top-selling products will be featured at Seoul Beauty Week and the K-Beauty Expo. The brand intends to solidify its position in the global beauty market by continuing its participation in various international events and initiatives.
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SOURCE: Kmin Group Corp.