Beijing, March 21, 2025 — KUKE MUSIC HOLDING LIMITED (NYSE:KUKE), a prominent Chinese classical music platform boasting around 3 million audio and video tracks, recently announced a strategic alliance between its subsidiary, Beijing Kuke Music Co., Ltd., and China Media Group IoV Digital Media (Shanghai) Co., Ltd. The agreement was officially signed on March 18, 2025, in Beijing. CMG IoV Digital Media, launched in March 2020, serves as the new media division of China Media Group, also known as Voice of China, a leading radio and television broadcaster in the nation. The collaboration seeks to set a new standard for superior, intelligent, and customized in-vehicle audio ecosystems, providing users with an exceptional listening experience while driving.
CMG IoV Digital Media, a key audio platform within China Media Group’s new media strategy, has garnered over 100 million users across various channels and has forged strong partnerships with almost 90% of China’s top automotive manufacturers. It has developed a “Sound Universe” featuring 1,300 live audio streams and over 5 million hours of premium audio content.
This partnership will enable both entities to go beyond traditional audio services, creating a comprehensive network encompassing news, culture, and music education. Beijing Kuke Music will provide CMG IoV Digital Media with access to its classical music collection, audiobooks, and high-definition concert recordings, filling the void of non-mainstream music within in-car environments. Simultaneously, CMG IoV Digital Media will use its extensive reach and precise distribution capabilities to connect Beijing Kuke Music with affluent car owners, broadening the audience for classical music.
As part of the agreement, KUKE Music and CMG IoV Digital Media will jointly create specialized in-vehicle audio products, including “Master Symphony Theater,” “Music General Education Enlightenment Course,” and “Classical Music Radio.” These offerings will be designed for the smart cockpit, delivering scene-based, interactive listening experiences. The partnership will also utilize driving scenarios and user profiles to intelligently match music content – offering relaxing jazz for long drives, informative audio during commutes, and engaging music education when traveling with children. This approach transforms audio content into an “emotional assistant,” providing drivers with a travel companion that combines cultural enrichment with emotional support.
About Kuke Music Holding Limited (NYSE: KUKE)
Kuke is a leading classical music service platform in China encompassing the entire value chain from content provision to music learning services, with approximately 3 million audio and video music tracks. By collaborating with its strategic global business partner Naxos, the largest independent classical music content provider in the world, the foundation of Kuke’s extensive classical music content library is its unparalleled access to more than 900 top-tier labels and record companies. Leveraging its market leadership in international copyrighted classical music content, Kuke provides highly scalable classical music licensing services to various online music platforms, and classical music subscription services to over 800 universities, libraries and other institutions across China. In addition, it has hosted Beijing Music Festival (“BMF”), the most renowned music festival in China, for 24 consecutive years. Through KUKEY, the Company’s proprietary smart music learning solutions, Kuke aims to democratize music learning via technological innovation, bring fascinating music content and professional music techniques to more students, and continuously improve the efficiency and penetration of music learning in China. For more information about Kuke, please visit
Forward-looking Statements
This announcement includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, KUKE’s expectations with respect to future performance, ability to recognize the anticipated benefits of the initiatives described herein; costs related to, and the timing of the completion of the initiatives described herein; global economic conditions; geopolitical events and regulatory changes; and other risks and uncertainties indicated from time to time in filings with the SEC. The foregoing list of factors is not exclusive. Additional information concerning these and other risk factors is contained in KUKE’s most recent filings with the SEC and will be contained in the Form 6-K and other filings to be filed as result of the transactions described above. All subsequent written and oral forward-looking statements concerning KUKE or the events described herein or other matters and attributable to KUKE, or any person acting on their behalf are expressly qualified in their entirety by the cautionary statements above. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither KUKE nor the other parties named herein undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in their expectations or any change in events, conditions or circumstances on which any such statement is based.
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