SHENZHEN, China, Sept. 30, 2024 — From September 24 to 26, 2024, the Global Tobacco and Nicotine Forum (GTNF) took place in Athens, Greece. With the theme “Advancing Responsible Innovation,” the event brought together nearly 300 industry leaders, public health experts, and government officials from 56 countries and regions around the world.
Since its founding in 2008, GTNF has become known as the “Davos of the Tobacco Industry,” serving as a platform for discussing and exploring industry transformation and development. ICCPP, a leader in the technology-driven new tobacco sector, was once again invited to participate in GTNF, offering its expertise and engaging in discussions to promote a more sustainable and responsible global industry. This marks the third consecutive year that ICCPP has been invited to the forum.
The focus of this year’s GTNF was on several key themes: Innovation in a Regulated Environment, Industry Innovators, Tackling Societal Concerns Through Technology, Global Regulatory Environment, Meeting Consumer Needs, and Sustainability. These topics reflect the industry’s commitment to embracing innovation while navigating regulatory challenges, addressing societal issues through technological advancements, and ensuring that consumer needs are met in a responsible and sustainable manner.
These themes are closely aligned with ICCPP’s long-term goals. During the forum, ICCPP emphasized to attendees: “A responsible industry must strictly adhere to compliance standards and continuously innovate through technology to minimize harm to users.” ICCPP’s focus is on three key areas: product innovation, technology innovation, and brand innovation. The organization prioritizes new technologies, products, and processes, guided by the principle of “user first, experience prioritized.”
ICCPP aims to meet the cultural needs of local users while ensuring compliance with market regulations by launching unique, innovative products tailored to different markets. Through innovation, the company contributes to the sustainable development of the industry and diligently meets consumer demands.
The following examples of ICCPP’s innovations in product development, technological advancements, and branding strategies showcase the company’s keen understanding of market trends and demands, as well as its proactive response to consumer expectations.
Product Innovation: User-First, Experience-Priority
In product innovation, ICCPP focuses on new technologies, products, and processes, adhering to the philosophy of “user-first and experience-priority.” Recently, the company launched an innovative product with a detachable battery for the European market, meeting practical user needs while extending the device’s lifespan and promoting resource recycling. This innovative product not only meets the market demand for environmental protection but also demonstrates ICCPP’s commitment to promoting sustainable development.
Technology Innovation: Breakthroughs in Gene Tree Ceramic Core
Technological innovation is central to ICCPP’s efforts. The atomizing core is a critical component of electronic vaping products, and ICCPP has made significant progress in research and development in this area. The company has achieved breakthroughs in two core indicators of ceramic atomization cores: the corresponding e-liquid capacity and device wattage. ICCPP has also improved stability and safety, addressing long-standing scientific challenges in the industry. The Gene Tree ceramic mesh core has been well-received in the Southeast Asian market due to its advantages in flavor authenticity, product harm reduction, and user experience.
Brand Innovation: Creating Meaningful Connections through Differentiation
For brand innovation, ICCPP emphasizes the emotional connection between brand value and consumers. Technical and product innovations ultimately aim to achieve brand differentiation. This is crucial for ICCPP, a company with product coverage in over 70 countries, to stand out in a highly competitive market. To cater to the diverse markets of various countries and regions, ICCPP collaborates closely with local partners to develop products that comply with local regulations and align with consumer tastes and preferences, thereby achieving differentiation and localization while enhancing user experience and strengthening brand value.
Beyond these three areas of innovation, ICCPP has also made significant strides in intelligent production this year. Its self-developed Smart IoT Production Monitoring Platform utilizes advanced digital technologies, including the Internet of Things (IoT), big data, and cloud computing, to continuously enhance its digital management capabilities while reducing production and operational costs.
Fueled by technology and driven by innovation, ICCPP is committed to pushing boundaries and achieving continued success. The company focuses on enhancing technological innovation and brand development, leveraging years of advanced atomization technology and extensive industry experience to drive product innovation, technological reform, intelligent manufacturing, and sustainable practices.
In conclusion, ICCPP is dedicated to advancing responsible innovation. By continuously enhancing cutting-edge technology and prioritizing sustainability, the company actively develops innovative solutions while fostering collaboration and engagement in the industry. ICCPP seeks to be a leading representative of an industry that values both progress and responsibility.
Contact Person: Victor.liu
Email: victor@iccpp.com