CHENGDU, China, Sept. 30, 2024 — Chengdu, a popular tourist destination in China, has organized over 1,000 cultural and tourism events and issued cultural and tourism consumption vouchers totaling 30 million yuan to boost the cultural and tourism market during the National Day holiday. These initiatives will offer a diverse range of activities, including music, art, interactive experiences, and cultural performances, providing a “cultural and tourism feast” for both residents and tourists.
According to the Chengdu Municipal Bureau of Culture, Broadcast TV and Tourism, the city has planned five major events, four themed experience activities, 10 unique scenarios, and several supporting activities for this National Day holiday. The four themed experience activities stand out, with 75 distinct photo-worthy attractions set up across the city. These attractions invite citizens and tourists to participate in interactive activities such as “sing-along”, “collective picture drawing”, “collaborative poem recital”, and “playing a song together”, all as a collective birthday gift to the motherland.
As a renowned historical and cultural city in China, Chengdu is showcasing its rich cultural heritage in this “cultural and tourism feast”. The city is home to 194 museums of various types, including 20 national museums. During the National Day holiday, over 40 exhibitions featuring exquisite works from their collections and festival-themed activities will be offered by various cultural and art venues around the city. Notable highlights include the “Night Tour of Jinsha: Journey Through Ancient Shu – Museum Interactive Show” at the Jinsha Site Museum and the Three Kingdoms Cultural Carnival at the Wuhou Shrine. In addition to hosting three major theme exhibitions featuring works by distinguished Chinese and French artists and calligraphers, Chengdu Museum will extend its service hours for the National Day holiday, allowing visitors to enjoy a long holiday filled with cultural experiences, unique moments, and meaningful encounters.
In terms of cultural performances, Chengdu will leverage its indoor and outdoor performance venues to host over 600 performances featuring a variety of forms, including pop concerts, symphony concerts, and street performances. In conjunction with the Yulin Folk Music Festival, the Yulin neighborhood in Chengdu has launched a special “Music Marathon” program, which will feature a myriad of musical forms such as stage performances, float parades, and flash mobs, running non-stop for 42 hours. As an international classical music and art brand event for cultural exchange between China and France, the 12th Bailu Sino-French Classical Music Festival has invited a large number of outstanding musical artists, renowned symphony orchestras, and musical ensembles from China and France, fostering dialogues with the world through music and promoting cultural exchange between the two nations.
Leveraging its rich cultural and tourism resources, Chengdu has also rolled out five quality tourist routes, including “Chic City Tour”, “Gourmet Tour”, “Cultural and Museum Study Tour”, “City Night Tour”, and “Leisure Ancient Town Tour”, offering tourists customized travel experiences catering to their diverse interests and preferences. Additionally, Chengdu has issued cultural and tourism consumption vouchers covering seven major areas, including hotel accommodation, scenic spot tickets, quality tourist routes, performances, cultural entertainment, airfare subsidies, and inbound tourism, totaling 30 million yuan. The city has partnered with platforms such as Ctrip, AutoNavi, and Didi to market National Day holiday discount packages. Significant discounts on airfares, hotels, tickets, car rentals, and vacations, among others, could reach up to 919 yuan, demonstrating a genuine commitment to benefiting tourists from around the world.
According to travel forecasts released by Chinese online platforms such as Ctrip and Tongcheng Travel, this year’s National Day holiday in China is expected to set new records for both travel volume and tourism consumption, with Chengdu ranking among the top five most popular tourist destinations. Chengdu Immigration Inspection predicts that during October 1-7, Chengdu Tianfu International Airport will see 110,000-120,000 inbound and outbound passengers, with daily peaks expected to reach 18,000.
Source: Chengdu Municipal Bureau of Culture, Broadcast TV and Tourism
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