Voxpopme Introduces AI Research Agent “Compass” to Revolutionize Enterprise Consumer Insights

(SeaPRwire) –   PARK CITY, UT – 10/05/2026 – (SeaPRwire) – With enterprises under increasing pressure to make faster, data-informed decisions, Voxpopme has unveiled a new AI-driven research platform aimed at helping organizations extract, organize, and activate consumer insights embedded across fragmented research archives. The newly introduced solution, named Compass, is designed to simplify how enterprise teams retrieve historical findings, develop strategic recommendations, and initiate new research projects through a unified conversational interface.

Compass targets enterprise insights, marketing, innovation, and product teams by reducing the time between receiving consumer feedback and executing executive decision-making. Instead of depending on scattered research reports, presentation files, or isolated project repositories, the platform allows users to search existing consumer intelligence using natural language queries and receive synthesized insights instantly.

According to Voxpopme, many organizations already hold valuable customer evidence internally, but this information often remains out of reach due to fragmented storage systems and disconnected workflows. Consequently, key business decisions are frequently made before relevant consumer insights are identified or validated.

The company asserts that Compass resolves this issue by enabling AI-powered querying across enterprise-wide research repositories while simultaneously producing stakeholder-ready outputs such as reports, PowerPoint presentations, and video highlight reels. If current insights prove insufficient, the platform can also suggest and launch new research initiatives within the same workflow.

Organizations in industries including consumer packaged goods (CPG), food and beverage, retail, and consumer technology have reportedly started utilizing Compass to support strategic planning and executive decision-making. Voxpopme emphasized that the platform helps businesses respond more swiftly to leadership inquiries while enhancing the long-term value and reusability of accumulated research assets.

Andy Barraclough, Founder and CEO of Voxpopme, remarked that many organizations already possess the necessary consumer evidence to guide decisions, yet they often struggle to access it when needed. He highlighted that Compass was created to function as an AI-enabled research partner capable of identifying supporting evidence, generating recommendations, preparing materials tailored for executives, and designing follow-up studies whenever information gaps arise.

From its launch, Compass includes features such as cross-project search and synthesis, repository-wide querying, automated report creation, presentation generation, and integrated tools for initiating new projects. The platform aims to centralize research workflows while accelerating collaboration between insights teams and business stakeholders.

To assist with onboarding and implementation, Voxpopme launched the Compass Accelerator Program. This initiative offers importing up to 1,000 minutes of existing video research content, launching eight new research projects using Voxpopme Insight Playbooks, and configuring Compass based on customer-specific research context. The program is available to new Compass subscribers who activate their service before June 30, 2026; existing Voxpopme customers can integrate Compass directly with their current datasets.

Voxpopme plans to demonstrate Compass through live sessions at major industry events, including Quirk’s London, The Effie Gala, and Quirk’s New York. Attendees at Quirk’s London will also have access to a dedicated session examining how AI research agents are shaping strategic business decision-making.

Compass is currently available for enterprise deployment.

About Voxpopme

Voxpopme is a customer intelligence and research technology company that empowers enterprise organizations to convert consumer feedback into strategic business insights. The company collaborates with Fortune 500 brands across sectors such as consumer goods, food and beverage, restaurants, and consumer electronics, offering tools that support innovation planning, stakeholder alignment, and market decision-making.