BOCA RATON, FL – 27/02/2026 – () – With demand for structured fitness plans and routine-focused supplementation on the rise in the U.S., European sports nutrition brands are increasingly exploring cross-Atlantic expansion opportunities. Santos Muscle Nutrition, a Netherlands-based performance supplement company, has confirmed plans to enter the U.S. market with a core product lineup designed to support consistent training, recovery cycles, and long-term athletic growth.
Instead of highlighting a single standout product, the company’s strategy focuses on launching an interconnected supplement system. This approach is intended to align with workout programming, nutrition planning, and evolving consumer fitness habits.
Initial Product Rollout
The U.S. market launch will kick off with four core products:
- T-Booster – A capsule-based formula blending botanical extracts and essential minerals
- Vitaminpack – A powdered daily micronutrient mix formulated for regular nutritional support
- Creatine – Pure creatine monohydrate designed to aid strength and performance training
- Whey Protein – A fast-absorbing protein powder intended for post-workout recovery
According to the company, these products are structured to work together within a daily routine, providing foundational supplementation rather than isolated solutions.
Additional products will be introduced over time, with development guided by consumer feedback, training methods, and emerging performance trends.
Phased Entry Strategy
Santos Muscle Nutrition plans to implement a staged market entry model in the United States. Distribution will start via online sales channels, allowing the brand to build early recognition and gather market data before pursuing broader retail placement.
This phased rollout is designed to support careful brand positioning while enabling operational flexibility during the initial expansion period.
Company founder Mike de Groot stated that the goal is to establish a structured supplementation framework that complements consistent athletic routines, emphasizing product synergy over standalone offerings.
Long-Term Market Positioning
The company’s expansion into the U.S. marks its first significant step outside the European market. Santos Muscle Nutrition intends to develop a scalable performance ecosystem, gradually expanding its catalog to reflect evolving training science and consumer expectations.
Industry observers note that the U.S. sports supplement sector remains highly competitive, with brands differentiating themselves through formulation transparency, routine integration, and system-based product development. Santos Muscle Nutrition’s portfolio approach signals an emphasis on structured performance support as it enters the American marketplace.
About Santos Muscle Nutrition
Santos Muscle Nutrition is a Netherlands-based sports supplement company focused on developing products to support structured fitness routines, muscle development, and consistent training practices. The company maintains a growing product range and plans ongoing expansion aligned with consumer interests and performance trends.