Printful Forecasts Top Print-on-Demand Product Categories for Customer Demand in 2025

Charlotte, North Carolina Oct 30, 2025  – Printful, a leading global print-on-demand (POD) fulfillment service, has released new insights into the product categories currently experiencing the strongest consumer demand. Leveraging its own data from merchants, fulfillment operations, orders, and broader e-commerce trends, Printful highlights the key areas where creators and brands should concentrate their product offerings to effectively meet customer needs and maximize potential sales.

The Print-on-Demand Demand Overview

The POD market is experiencing continued rapid growth. A recent report projects the global market will expand from approximately US $10.2 billion in 2024 to nearly US $103 billion by 2034, representing a compound annual growth rate (CAGR) of roughly 26%.

Printful’s internal analysis indicates that while many new sellers tend to focus on just one or two product types, the categories with high demand extend significantly beyond basic apparel, offering considerable opportunities for both volume and profit margins. According to Printful’s recent blog post, apparel is the top category, but accessories, home décor, and personalized items are also emerging as significant growth areas.

“Creative entrepreneurs frequently ask, ‘What items should I offer for sale?’” said Davis Sarmins, Director of Growth Marketing at Printful. “The answer goes beyond simply following trends; it’s about being informed by data. We’re helping sellers understand what customers are actively purchasing right now, rather than making assumptions about potential future demand.“

Top POD Product Categories in Demand

Printful’s analysis emphasizes several categories where customer demand is particularly robust:

• Custom apparel (t-shirts, hoodies, sweatshirts): These remain consistently high-volume categories due to their widespread use and frequent purchase. Printful’s blog on “bestselling print-on-demand products” identifies t-shirts as the “MVP” item.
• Home Décor & Wall Art: With the continued prevalence of remote work and home-centered lifestyles, demand for items like posters, canvases, and other decorative pieces has increased significantly. Printful notes the high profit margins and strong customer appeal of wall art.
• Accessories & Lifestyle Add-ons: Products such as phone cases, tote bags, hats, and beanies are gaining popularity as affordable entry-level items that are well-suited for personalization.
• Eco-Friendly / Sustainable Products: Consumer preferences are increasingly shifting towards sustainable goods. Printful’s data indicates that eco-friendly options are capturing a growing share of customer interest.

Real-World Success Stories

• An apparel brand in the U.S. partnered with Printful to expand its offerings from basic tees to include hoodies and sweatshirts. This allowed them to capitalize on strong Q4 demand, doubling their order volume within 12 months.
• A home goods brand working with Printful shifted its focus to wall art and canvas prints as remote buying habits increased. This change resulted in a 30% increase in average order value (AOV).
• A creator utilized Printful’s accessory SKUs (phone cases, tote bags) as low-cost introductory offers, which successfully converted first-time buyers and led to upselling higher-priced items, ultimately boosting customer lifetime value by 18%.

These examples show how aligning with product categories that are in high demand can significantly accelerate business growth.

Key Recommendations for Sellers

• Prioritize product-market fit: Focusing on the right product category, combined with effective design and targeted niche marketing, generally outperforms broader “everything store” strategies.
• Use data to inform your product mix: Base your product range on categories with proven demand and treat emerging niches (eco-friendly products, décor) as opportunities for growth and experimentation.
• Scale gradually: Begin with a high-demand SKU (e.g., t-shirt), then expand into related categories (hoodies, accessories) once you’ve confirmed sufficient demand.
• Take advantage of Printful’s ecosystem: From production to worldwide shipping, Printful allows for quick launches and minimizes upfront risk, making it ideal for testing demand.

The Importance of This Information

In a landscape of rapidly changing consumer habits and ongoing supply chain challenges, the ability to identify and meet the demand for high-demand product categories is a key competitive advantage. Printful’s new insights offer creators and brands a framework for making more informed product selection choices in 2025 and beyond.

“Demand signals are constantly changing,” added Davis Sarmins. “Creators who respond quickly by launching the items that customers are currently seeking will be the winners. Printful provides these creators with the necessary infrastructure and insights to act decisively when opportunities arise.“

About Printful

Printful is a global print-on-demand platform that enables creators, entrepreneurs, and brands to sell custom products online without requiring any upfront inventory investment. With fulfillment centers located across multiple continents and seamless e-commerce integrations, Printful manages production, packaging, and shipping, allowing sellers to concentrate on design, marketing, and business growth.