Northern Label Systems Ltd Sponsors Preston North End FC Stars Odel Offiah & Brad Potts

Preston, Lancashire Oct 31, 2025  – Our organization has consistently championed the significance of community. As a well-established business situated at the heart of Preston, we maintain a profound connection to the local area, and nothing unites our community quite like [Preston North End] (PNE).

We were deeply inspired by the journey of The Spud Brothers, who recently unveiled their new front-of-shirt sponsorship of PNE. Their narrative of a local enterprise stepping up to back the club they cherish profoundly resonated with us. This served as a potent reminder that local businesses, irrespective of their scale, possess the ability to create substantial impact. We recognized the imperative to emulate their example and demonstrate our backing for our local squad.

Beyond Mere Sport

Sponsoring a local football club extends beyond mere brand exposure; it represents a commitment to community investment. Research in sports sponsorship indicates a robust correlation between the backing of local businesses and a club’s prosperity, both on and off the pitch. A 2023 study by the European Sponsorship Association concluded that 75% of supporters hold a more favorable view of a brand that sponsors their preferred team. Additionally, a 2022 survey by Nielsen Sports disclosed that 58% of fans are more inclined to consider a brand upon encountering its sponsorship within a local setting.

For us, this choice transcends a simple business calculation; it’s deeply personal. Given the ardent PNE supporters present within the Northern Label Systems office, the enthusiasm is undeniable. We take immense pride in supporting the club that delivers such considerable delight to both our team and the wider community. (According to Football League outcomes spanning 1888-89 to 2014-15, Preston North End was rated as the fourth most triumphant English football club domestically across all time, with only Notts County having competed in a greater number of Football League matches than Preston!)

Supporting Top Talent

Embracing this ethos of local pride, we are delighted to declare our status as official player sponsors for two of PNE’s most gifted athletes: Odel Offiah and Brad Potts.

• Odel Offiah, an emerging talent celebrated for his energetic defense and remarkable promise, embodies the club’s future. His vigor and dedication on the pitch are truly inspiring to witness.
• Brad Potts, a veteran and adaptable player, is a supporter favorite, recognized for his forceful surges and vital input. His commitment and zeal for the sport exemplify the essence of PNE.

We are privileged to participate in their journey and eagerly anticipate cheering them on as they represent Preston North End, our city.

The Strength of Local Connection

This sponsorship serves as clear evidence of our dedication to Preston and its residents. In the same way that we deliver superior label solutions to businesses across the nation, we are firm believers in bolstering the organizations that fortify our community. We are keen to observe PNE’s future developments and are honored to contribute modestly to its achievements.