MANTUA, ITALY – 06/01/2026 – () – As European cities step up preparations for the 2025–2026 winter tourism season, demand is growing for reliable, visually unified, and regulation-compliant infrastructure to support large-scale Christmas markets. Against this background, Italian modular event structures specialist Marino Allestimenti S.r.l. is broadening its role in supplying seasonal installations for municipalities and event organizers across Europe.
Based in the Mantua region of northern Italy, Marino Allestimenti has built a reputation for delivering modular wooden cabins, kiosks, and complementary structures that enable public squares and urban spaces to be temporarily transformed into fully functional Christmas villages. Founded in 2008, the family-owned company operates from two production sites and supports winter events in major European capitals, historic town centres, and alpine destinations.
With around 20,000 square metres of warehouse space and fully integrated in-house capabilities—encompassing carpentry, metal fabrication, and finishing—Marino Allestimenti offers a full-cycle service model. This includes consulting, layout planning, design, logistics coordination, installation, and dismantling. Its modular structures are available for both rental and purchase and are designed to meet safety certifications, accessibility requirements, and heritage-site constraints typical of historic European locations.
Modular Wooden Cabins for Seasonal Markets
A key component of the company’s winter offerings is its range of wooden cabins developed specifically for Christmas markets, winter festivals, and seasonal food and wine events. Available in multiple formats—including linear, hexagonal, and octagonal configurations—the cabins are designed to accommodate artisans, regional producers, street food operators, temporary retailers, and branded activation spaces.
The cabins can be provided with customized exterior finishes, compliant electrical systems, and interior layouts adapted for short-term commercial use. Their modular design allows organizers to scale market layouts efficiently while maintaining visual consistency across large public spaces.
Beyond cabins, Marino Allestimenti provides a broader ecosystem of modular infrastructure. This includes equipped containers—some featuring rooftop terraces for hospitality or experiential uses—stages and platforms for live programming, truss-based gazebos and canopies for food courts, mezzanines and multi-directional steel structures for exhibitions, as well as bespoke display solutions for fairs and public events.
Experience Rooted in Italy’s Winter Market Tradition
Italy’s long-standing Christmas market culture, particularly in destinations such as Bolzano, Trento, Merano, and Verona, has shaped the operational standards employed by Marino Allestimenti. Working within historic environments has driven a focus on careful spatial planning, visitor accessibility, visual integration with heritage architecture, and the reuse of structures across multiple seasons.
As more European cities position Christmas markets as strategic tools for destination branding and winter tourism, these operational practices are becoming increasingly applicable beyond Italy.
“Today, a Christmas market is no longer just a local tradition,” said Marino Pettenati, founder of Marino Allestimenti. “For many cities, it has become an international showcase and a key element of their winter tourism strategy. Our responsibility is to support that role with structures that combine aesthetics, safety, and operational reliability.”
Logistics, Safety, and Reuse as Core Principles
Beneath the festive appearance of a Christmas market lies a complex framework of engineering, regulatory compliance, and logistics. Marino Allestimenti maintains structured certification processes, inspection protocols, and maintenance programmes to align with the requirements of public authorities, event organisers, and insurers.
Reusability is central to the company’s operational model. Wooden cabins, gazebos, grandstands, and containers are designed for repeated deployment across different event formats and seasons. This approach extends product lifecycles, reduces the need for single-use installations, and supports efficient rollouts during tight winter timelines.
Italian Manufacturing Within a European Seasonal Network
While operating across multiple European markets, Marino Allestimenti continues to base all production and preparation activities in the Mantua province, an area renowned for its manufacturing and craftsmanship heritage. From these facilities, modular structures are prepared and dispatched annually to support the seasonal transformation of urban spaces into Christmas villages, cultural venues, and winter event destinations.
As winter tourism evolves and visitors increasingly seek curated yet culturally grounded experiences, modular and reusable event infrastructure remains a key enabler within the Christmas market ecosystem.