ENCINITAS, CALIFORNIA – 02/01/2026 – () – A fresh set of consumer-packaged-goods (CPG) brands has shown that packaging design, when informed by data instead of just intuition, can serve as a quantifiable catalyst for business expansion. Designalytics unveiled the recipients of its sixth annual Effectiveness Awards, honoring seven brands whose packaging overhauls yielded substantial sales increases in the marketplace.
Unlike conventional design contests, the Designalytics Effectiveness Awards rely solely on performance indicators. Recipients are chosen according to independent sales data and thorough quantitative consumer studies that measure how updated packaging resonates with buyers in actual retail settings. For the 2025 award season, Designalytics reviewed hundreds of U.S. packaging redesigns launched from July 2022 through September 2024.
Per Designalytics, the findings emphasize both the opportunities and pitfalls of redesign. Though robust creative strategies can spur growth, most redesign efforts fall short. The firm’s research indicates that roughly 62% of packaging modifications either harm sales or generate no significant improvement, revealing a major lost opportunity for companies that neglect a consumer-centric methodology.
This year’s honorees exhibit several shared approaches. These involve preserving fundamental brand assets while refreshing implementation, employing consumer testing as an educational instrument rather than merely a conclusive check, and articulating clearly both product usage and value proposition. Numerous awardees also redirected attention from endorsements and visual “badges” toward emphasizing concrete advantages and practical distinctions to enhance shelf visibility and purchase ease.
The recipients of the 2025 Designalytics Effectiveness Awards are:
- BUILT (Grand Prize)
Manufacturer: BUILT
Agency: Interact Brands
Taking cues from the candy bar section, BUILT reinvented the packaging for its protein “puff,” securing reported growth of 200%. - Nuun
Manufacturer: Nestlé Health Science
Agency: Internal
Within a fiercely contested segment, Nuun enhanced its packaging to boost clarity and simplify shelf navigation, generating 7.9% growth. - Top Fox
Manufacturer: Top Fox
Agency: Interact Brands
The company focused on taste signals, vibrant hues, and a seeds-for-snacking stance, yielding 54% growth. - Neutrogena Ultra Sheer
Manufacturer: Kenvue
Agency: Internal
Tactical revisions to communication and tighter integration with the overall product lineup boosted consumer favor and produced 7.5% growth. - Laoban
Manufacturer: Laoban
Agency: Sabik Design
The company enhanced its unique packaging with appetizing visual elements, leading to reported growth of 296%. - Oikos Triple Zero
Manufacturer: Danone
Agency: Internal
A more lucid information structure and streamlined communication assisted this mature brand in achieving 18% growth. - Solely
Manufacturer: Solely International
Agency: Fortnight Collective & Bex Brands
Through embracing vivid colors and a direct “nothing but the fruit” proposition, Solely attained 61% growth.
Designalytics has initiated the entry process for the 2026 Effectiveness Awards. Companies and firms wishing to take part can access qualification criteria and submission protocols via Designalytics’ official platforms.
The stated growth percentages derive from independent sales figures, measuring post-redesign results against the equivalent timeframe from the previous year.