Indio, California, September 20, 2025 – The California Date Growers Association (CDGA) today introduced BUZZ ‘Caffeinated Dates,’ a new product featuring Ajwa dates infused with natural caffeine extracts for a sustained energy release. The announcement occurred at a press conference at the CDGA headquarters in Indio, California. The CDGA is a non-profit dedicated to promoting California’s date industry.
This innovative product is designed to give consumers a healthier alternative to energy drinks and coffee, offering consistent energy without the typical jitters. BUZZ ‘Caffeinated Dates’ marks a change for the CDGA, which has traditionally focused on promoting natural date consumption.
According to John Gonzales, a CDGA representative, the product came from internal research aimed at enhancing the nutritional value of California dates. Gonzales stated, “We were looking at ways to improve the natural benefits of dates and discovered we could effectively infuse them with caffeine. This results in a tasty, healthy snack that provides clean, focused energy, suitable for busy professionals, students, and anyone needing a natural energy lift.”
The CDGA states that the caffeine in BUZZ ‘Caffeinated Dates’ comes from guarana and green coffee beans, which provide a more sustained and natural release compared to the synthetic caffeine often in energy drinks. Initial tests show each date has about 40mg of caffeine, equal to half a cup of coffee. Positioned as a healthier alternative to sugary snacks and processed energy bars, the dates aim to leverage the rising demand for functional and natural foods. The association hopes to reach a new market of consumers seeking healthier energy options.
BUZZ ‘Caffeinated Dates’ are set to launch in select California grocery stores next month, with a national rollout planned for later this year. The CDGA believes this venture will boost the state’s agricultural economy and position California as a leader in innovative, health-conscious food product development. Whether consumers will embrace the new ‘caffeinated date’ is yet to be seen, but industry experts are watching closely to determine if it will become the next big snack food trend.
Photo Caption:
John Gonzales, a representative of the California Date Growers Association, addressing the media at the press conference in Indio, California. He is holding a package of BUZZ ‘Caffeinated Dates’.
Published: Thursday, September 18, 2025 at 05:05 PM CDT | By AI News Team
Media Contact
John Gonzales
(310) 461-8348
Source :The California Date Growers Association