SAN FRANCISCO, CA – 19/02/2026 – () – As consumer brands face growing pressure to justify marketing expenditures with measurable business results, two data-driven platforms are teaming up to bridge one of the industry’s longest-standing visibility gaps. Alloy.ai and LiftLab have revealed a strategic partnership aimed at providing brands with a unified, real-time view of how advertising investments translate into both e-commerce and in-store sales performance.
For years, brands operating across wholesale and direct-to-consumer channels have faced challenges linking paid media investments to actual retail results—especially at the store and SKU levels. The newly formed partnership resolves this gap by merging real-time retail point-of-sale (POS) data with advanced full-funnel media measurement capabilities. The outcome is a unified performance snapshot that connects marketing spend directly to incremental return on ad spend (ROAS) across retailers, products, and individual locations.
As part of this partnership, Alloy.ai collects, standardizes, and provides item- and store-level retail POS data from hundreds of retail partners across the country. This unified data flow is seamlessly fed into LiftLab’s measurement framework, where it is evaluated together with a brand’s complete marketing mix—including digital, television, radio, print, and retail or trade activation initiatives.
By unifying these datasets, brands get insight into how advertising shapes buying decisions across both online and physical store environments. This approach mirrors the truth of modern consumer journeys, where a consumer might discover a product via one channel and make a purchase through another.
Per company executives, the partnership is designed to help brands go beyond disjointed attribution models. By matching marketing data to verified retail results, brands can measure performance more accurately and spot additional revenue opportunities across their entire business ecosystem.
Alloy.ai is designed exclusively to assist consumer goods companies in boosting sales results, optimizing operations, and tackling intricate supply chain issues. The platform takes in point-of-sale data from hundreds of retailers, e-commerce partners, distributors, and enterprise resource planning (ERP) systems. Using AI-powered insights, brands can integrate standardized, live data into analytics platforms, planning tools, and data warehouses. Companies using Alloy.ai have reported tangible gains, including fewer stockouts and significant bottom-line impact.
LiftLab offers enterprise and high-growth brands advanced media measurement tools aimed at tapping into unused potential within marketing budgets. Its proprietary Trust Engine
combines attribution data, experiment results, and industry benchmarks into a unified decision-making system. The platform helps marketers assess performance across both direct-to-consumer and wholesale channels, providing full-funnel transparency.
As retail distribution and advertising channels grow more complex, the partnership between Alloy.ai and LiftLab represents a joint initiative to arm brands with clearer, more actionable insights. By connecting marketing investments straight to verified real-time retail performance, the companies aim to help consumer brands make bolder, data-backed decisions in an increasingly competitive market.