Shandong (Dong’e) Traditional Chinese Medicine Cultural Tourism Week Held in Liaocheng

Liaocheng Municipal People’s Government

LIAOCHENG, China, June 14, 2024 — The Shandong (Dong’e) Traditional Chinese Medicine Cultural Tourism Experience Week was held in Dong’e County, Liaocheng City, Shandong Province from June 4 to 10. The event showcased a variety of activities, including traditional Chinese medicine pulse diagnosis and consultations by renowned practitioners, tasting of traditional herbal teas, acrobatic performances, and explorations of the centuries-old gelatin and mugwort culture. This week-long event offered residents, tourists, and attendees a close-up look at traditional Chinese medicine culture. Participants were able to appreciate the unique charm of health tourism through art performances, intangible cultural heritage displays, tourism sightseeing, folk customs experiences, and more.

Themed “Inheriting Traditional Chinese Medicine Culture, and Sharing a Better Life Together”, the event was co-hosted by the Publicity Department of the CPC Shandong Provincial Committee, the Department of Culture and Tourism of Shandong Province, the Health Commission of Shandong Province (Shandong Administration of Traditional Chinese Medicine), and the CPC Liaocheng Municipal Committee and Liaocheng Municipal People’s Government.

During the week-long event, Liaocheng City organized various activities such as traditional Chinese medicine health preservation, medical consultations, specialty treatments, acrobatic performances, and the Yellow River Cultural Music Festival, aiming to further enhance Dong’e’s brand as a destination for health and wellness tourism.

Focusing on the “New Three Treasures of Liaocheng” and spa health resources, Liaocheng City launched eight premium tourism routes under the theme “The Covenant of Two Rivers, Health and Wellness in Liaocheng”, including a leisure and wellness tour of the “Wellness Water City”, a scenic tour showcasing Ejiao health benefits, a culinary journey of Linqing Canal delicacies, a cultural exploration of the epic tales in Yanggu County, a lingzhi health retreat in Guanzhou, an ecotourism trip to Gaotang known for calligraphy and painting, a rural relaxation getaway with fragrant fruits, and a self-driving retreat for wellness living.

The Shandong Province Traditional Chinese Medicine Cultural Inheritance and Development Symposium, as well as the Action Plan for the Integrated Development of the Traditional Chinese Medicine Industry Chain and the Salon for the High-quality Development of the Traditional Chinese Medicine Industry, were held concurrently during the event. These initiatives aimed to promote the inheritance and development of traditional Chinese medicine culture, cooperative development of the traditional Chinese medicine industry chain, and high-quality development of traditional Chinese medicine.

Source: Liaocheng Municipal People’s Government

CONTACT: Contact person: Ms. Zhang, Tel: 86-10-63074558.