
The newly launched “Magnetic Communication” program, conceived by digital marketing expert Dechen Lau, empowers professionals and leaders to convey messages with intention, distinctness, and genuine impact.
Puchong, Selangor, Nov 1, 2025 – In an era where attention spans are short and successful outcomes hinge on meaningful connections, Power Success Training proudly announces the introduction of “Magnetic Communication”, an innovative training initiative developed by Dechen Lau — a seasoned digital marketing professional and communication strategist with over two decades of experience.
“Magnetic Communication” is crafted to assist individuals and teams in transforming their interactions from transactional to truly transformative. The program emphasizes harmonizing one’s message, perspective, and demeanor, thereby enabling participants to articulate with assurance, sincerity, and enduring effect.
“Magnetic Communication transcends mere words; it’s fundamentally about how you forge connections,” stated Dechen Lau, the program’s founder and Director of Power Success Training. “When your communication is authentic and well-aligned, individuals don’t merely listen—they truly experience your message.”
Market Challenges Identified
Numerous professionals and organizations often struggle to convey ideas effectively enough to genuinely captivate their audience. They commonly encounter obstacles such as:
- Presentations that educate without igniting enthusiasm;
- Divides in communication that hinder team cohesion;
- Marketing content that doesn’t translate audience interest into concrete engagement.
Without compelling, ‘magnetic’ communication, even superior concepts often fail to resonate with audiences.
The Solution: The Magnetic Communication Framework
The Magnetic Communication program provides attendees with an established methodology to achieve mastery in influence through lucid, engaging, and assured communication.
Participants will be instructed on how to:
- Develop messages that profoundly connect and build confidence.
- Exhibit assurance via their vocal delivery, vigor, and body language.
- Harmonize their genuine self with their professional communication objectives.
- Transform each interaction into a chance for engagement and actionable outcomes.
The curriculum encompasses:
- The Psychology of Connection
- Cultivating a Magnetic Presence
- Mastering Voice, Energy & Non-Verbal Communication
- Communicating for Impact & Conversion
This program is offered in half-day, full-day, and bespoke corporate versions, catering to business executives, entrepreneurs, educators, and communication specialists.
The Significance
With artificial intelligence and digital automation redefining industries, genuine human connection has emerged as the definitive competitive advantage. Individuals proficient in authentic, compelling communication not only distinguish themselves but also motivate, guide, and effect change.
Via this novel program, Dechen Lau and Power Success Training endeavor to cultivate a new cohort of communicators who lead decisively, engage thoughtfully, and influence ethically.
Enrollment Information
Registration for Magnetic Communication is currently accessible.
Professionals and organizations eager to enhance their communication capabilities are encouraged to visit:
Due to limited availability for this inaugural program launch, prompt registration is strongly advised.
About the Founder, Dechen Lau
Dechen Lau serves as both the Founder of Magnetic Communication and the Director of Power Success Training. Leveraging more than twenty years of experience in digital marketing and strategic business development, he has guided countless professionals in communicating, marketing, and leading with genuine presence and effectiveness.
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About Power Success Training
Headquartered in Malaysia, Power Success Training offers impactful programs focusing on leadership, communication, and individual development. Its core mission is to enable individuals to realize their utmost potential and attain lasting success through enriching training experiences.
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Selangor, Puchong
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