HARBIN, China, July 08, 2024 — The 22nd China Harbin International Beer Festival officially commenced on July 6th. Known as the “Capital of Chinese Beer,” Harbin extends a warm welcome to visitors from around the globe.
As a key component of the “Charming Harbin Summer” cultural tourism and fashion event, the Harbin International Beer Festival, organized by the Department of Culture and Tourism of Heilongjiang Province, has become a significant platform for Harbin to showcase its urban vibrancy and cultural depth.
This year’s festival takes place in the main area of Harbin Ice and Snow World, encompassing a total area of 300,000 square meters. It features over a thousand types of beer from more than 30 brands across ten countries, including China, Germany, and the United States.
Featuring diverse formats such as beer tents, beer gardens, eco-camping areas, RV gathering spots, food streets, Zhilegu amusement parks, and national trend animation exhibition areas, this festival is the largest in terms of venue size, offers the most diverse selection of beers, and presents the most varied formats.
On the opening day of the beer festival, Harbin issued “A Letter to the Citizens of Harbin: Welcome Guests from All Over the World with Refreshing Hospitality — Enjoy the Charming Summer in Harbin,” inviting both domestic and international friends to join the enchanting summer in Harbin and experience the charm of “Erbin” during the summer months.
At the opening ceremony, Guinness World Records officially presented a certificate to Harbin Ice and Snow World Co., Ltd. for the title of “World’s Largest Indoor Ice and Snow Theme Park.” The Ice and Snow Mini World (Indoor Ice and Snow Pavilion), holding the Guinness World Record title of “Largest Indoor Ice and Snow Theme Park,” is an immersive ice and snow light and shadow interactive experience pavilion. It employs the most advanced international ice and snow sculpture concepts, techniques, and craftsmanship, establishing nine major themed zones and 13 experience projects for tourists to explore the mysteries of ice and snow and feel its allure.
“Charming Harbin Summer” is a tourism brand of the city of Harbin. With the objective of building a cultural city, “Charming Harbin Summer” focuses on the “Music Season,” “Summer Retreat Season,” “Health and Wellness Season,” and “Travel Photography Season.” Themed “Traveling in Heilongjiang in the Year of the Dragon: Discovering the Scenery of Ice City Summer,” it relies on seven major activity sections: “Erbin’s Joyful Vibrancy, Cool Summer Nights, Magnificent Performances, Companionable Evenings, New Fashion Trends, Patriotism and Family Values, and International Flair.” By fully integrating Harbin’s cultural tourism resources, it aims to create an internationally integrated, interactive, and entertaining “Charming Harbin Summer” city brand.
Source: The Department of Culture and Tourism of Heilongjiang Province
CONTACT: Contact for Media Only: Contact person: Mr. Li, Tel: 86-10-63074558